Believe is a comedy, satire, mockumentary movie about network marketing similar to Christopher Guest films like Waiting for Guffman, Best In Show and A Mighty Wind. Network-marketing is sometimes referred to as multi-level-marketing (multi-level marketing or MLM), private franchising, direct sales organization, pyramid scheme, get rich quick scheme, ponzi scheme, or home base business. Some companies, illegal pyramid or otherwise, recognized as network marketing type businesses are Amway, NuSkin, Xango, Noni, Usana, Herbalife, Pre-Paid Legal, ACN, Avon, and Mary Kay.