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Set in the anywhere-USA town of Springfield, BELIEVE tells the story of Adam Pendon (Larry Bagby) a struggling steel mill truck driver trying to support his family. When the mill unexpectedly closes, Adam's world is thrown upside down by his new unemployment. While worrying about the loss of his job, Adam is approached by a slick, well dressed and confident salesman, Mark Fuller (Lincoln Hoppe), who, it would seem, has a business opportunity and quick fix to Adam's financial problems.
When Adam agrees to meet Mark at a local hotel for a "business" meeting, he is introduced to the unique world of Believe Industries, a multi-level marketing company, and the people who populate it. Dan (Steve Anderson) and Sally Bretenheimer (Ann Bosler) are the loveable losers who can't succeed despite their most desperate efforts. Tom (Brian Clark) and Amy Hawks (Britani Bateman) are the super-focused couple who seem destined for success or a trip to divorce court. And Howard Flash (Jeff Olson) is the self-proclaimed reformed sinner who was living in a trailer park until the business saved his life and made him the wealthiest man in Believe.
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